Privacy Policy

Last Updated: [DATE]

Hello! Let's talk about your privacy 
We're [COMPANY NAME], and we really care about keeping your personal information safe. This policy explains what information we collect, why we need it, and how we protect it when you shop with us.

Who we are:
  • Company: [COMPANY NAME]
  • Website: [WEBSITE URL]
  • Email: [CONTACT EMAIL]
  • Registered in England & Wales: [COMPANIES HOUSE NUMBER]
  • Our address: [REGISTERED ADDRESS]
Don't worry - we follow all the UK data protection rules (UK GDPR) to keep you safe!

What information do we collect? 
When you shop with us, you give us:
  • Your details: Name, email, phone number
  • Delivery info: Where to send your lovely new purchases
  • Payment info: We don't actually see your card details - that's handled securely by our payment partners
  • Your messages: When you contact us or leave reviews
We also automatically collect:
  • How you use our website: What pages you visit, what you search for
  • Your device info: What browser you're using, your general location
  • Cookies: Little files that help our website work better (more on this below!)
Sometimes we get info from others:
  • Payment companies: Like PayPal or Stripe confirming your payments
  • Delivery companies: Updates on where your parcel is
  • Social media: If you interact with us on Facebook, Instagram, etc.

Why do we need your information? 
To get your orders to you:
  • Process your purchases and payments
  • Pack and send your items
  • Handle any returns or exchanges
  • Keep you updated on delivery
To make your experience better:
  • Remember your preferences
  • Show you products you might like
  • Improve our website based on how people use it
To stay in touch (if you want us to):
  • Send you emails about new products or offers
  • Let you know about sales and special events
  • Ask for your feedback to help us improve
To keep everything legal and secure:
  • Prevent fraud and keep your data safe
  • Follow the law (boring but necessary!)
  • Sort out any problems or disputes

Who do we share your info with? 
Don't panic! We only share what's necessary with trusted partners:
Companies that help us serve you:
  • Payment processors (Stripe, PayPal) - to handle payments securely
  • Delivery companies (Royal Mail, DPD, Hermes) - to get your orders to you
  • Email services - to send you updates and newsletters
  • Website hosts - to keep our site running smoothly
Marketing helpers:
  • Email platforms (like Mailchimp) - to send newsletters
  • Analytics tools (like Google Analytics) - to understand how our website is used
  • Review platforms (like Trustpilot) - for customer reviews
When the law requires it:
Sometimes we have to share information with authorities, courts, or government agencies. We only do this when legally required.

Sending data outside the UK 
Sometimes your information might be processed outside the UK by our service providers. When this happens, we make sure they follow the same strict rules we do to keep your data safe.

How long do we keep your information? 
We don't keep your information forever! Here's roughly how long:
  • Your account details: Until you delete your account or stop using us for 3 years
  • Order information: 7 years (we have to keep this for tax reasons)
  • Marketing emails: Until you unsubscribe or 2 years if you go quiet
  • Website analytics: About 2 years

Your rights - you're in control! 
Under UK law, you have some great rights:
You can ask us to:
  • Show you what information we have about you
  • Fix any mistakes in your information
  • Delete your information (in most cases)
  • Stop using your information for certain things
  • Give you a copy of your data to take elsewhere
You can also:
  • Object to us using your information for marketing
  • Withdraw permission if you change your mind about something
Want to use any of these rights? Just email us at [DATA PROTECTION EMAIL] or drop us a line!

Cookies - the digital kind! 
We use cookies (small files stored on your device) to:
  • Remember your shopping basket
  • Keep you logged in
  • Show you relevant products
  • Understand how people use our website
You can turn off cookies in your browser settings, but some parts of our website might not work as well.

Marketing emails - only if you want them! 
We'll only send you marketing emails if:
  • You tick the box saying you want them
  • You sign up for our newsletter
  • You ask us to keep you updated
Don't want them anymore?
  • Click "unsubscribe" in any email
  • Update your account settings
  • Email us at [UNSUBSCRIBE EMAIL]
We'll still send you important emails about your orders, account security, and any legal stuff we have to tell you about.

Under 18? 
Our website is fine for teenagers, but if you're under 13, please ask a parent or guardian to help you. We don't deliberately collect information from young children.

Keeping your information safe 
We take security seriously! We:
  • Encrypt your data when it travels to us
  • Limit who can access your information
  • Train our team about data protection
  • Regularly test our security
  • Have plans ready if anything goes wrong

Links to other websites 
Sometimes we link to other websites. Once you click away from our site, this privacy policy doesn't apply anymore. Make sure to check their privacy policies too!

Changes to this policy 
We might update this policy occasionally. If we make big changes, we'll email you about them. Otherwise, we'll just update the date at the top and post the new version here.

Not happy with something? 
If you're concerned about how we handle your information:
  1. Talk to us first - email [DATA PROTECTION EMAIL] and we'll try to sort it out
  2. Contact the ICO - they're the UK's data protection authority:
    • Website: ico.org.uk
    • Phone: 0303 123 1113
    • They're based in Wilmslow, Cheshire

Get in touch! 📞
Got questions about this policy or your privacy?
Email us: [DATA PROTECTION EMAIL]
Call us: [TELEPHONE NUMBER]
Write to us: [BUSINESS ADDRESS]
We're here to help and always happy to chat about how we protect your privacy!
We've written this policy in plain English, but it still covers all the legal requirements under UK GDPR and other data protection laws. Your privacy matters to us!